Lorain’s For Her
– Elevated Style For Every Woman –
Upcoming Events

40% OFF DRESSY CLOTHING SALE
December 26th – 31st 2025
As the year comes to a close, we’re celebrating with 40% off select holiday and dressy clothing, perfect for New Year’s Eve and end-of-year celebrations. This limited-time, in-store sale features a curated selection of elevated styles designed to help you find a standout look at an exceptional value. Available through December 31, 2025, it’s the perfect moment to add a little sparkle to your wardrobe before the new year begins.

Sequins & Spritzers
Sunday, December 28 | 10 AM–3 PM
End the year in style at Lorain’s For Her with our Sequins & Spritzers party — our final event of the year! Join us on a special Sunday for a sparkling day of fashion, fun, and festive cheer as we toast to the new year with refreshing mocktail spritzers and plenty of holiday sparkle.
Discover your perfect New Year’s Eve look with shimmering tops, glitzy accessories, and statement pieces that shine as bright as your celebrations ahead. It’s the perfect way to wrap up the holiday season — a little sparkle, a little sip, and a lot of style at Lorain’s For Her.
Our Story
Lorain’s For Her has been a fashion destination for women in the community for more than 65 years. Our story starts with MaryAnn Johnson, the boutique was built on a love for style, quality, and customer connection. Over four decades, MaryAnn created a trusted space where women could discover looks that made them feel confident and stylish.
Her daughter, Kay Newell, proudly carried on that vision and continues to lead Lorain’s today as the owner. Under Kay’s leadership, Lorain’s has remained true to its roots—offering classic looks with a touch of edge—while embracing the ever-changing world of fashion. The boutique has built a reputation for curating high-quality pieces, often made in the U.S.A. and Canada, that customers can wear season after season.
Today, Lorain’s is evolving once again with the addition of fourth-generation family member Megan Coyne, who brings a fresh perspective and passion for connecting with customers both in-store and online. Together with Jodi, Megan has joined Kay as part of the buying team, helping to elevate the store’s look and bring in exciting new brands that speak to today’s fashion-forward women.
Beyond clothing, Lorain’s For Her is about creating an experience. Located in East Towne Square Mall, we’re part of a vibrant collection of locally owned businesses—restaurants, salons, boutiques, and more—that make shopping and gathering with friends both easy and fun.
While fashion trends will always change, our mission remains the same: to serve women with style, quality, and a sense of community that has carried us through four generations and will continue for many more.
We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.
Our Team

Kay Newell
Owner
I have learned that you – my customers – prefer a classic look but like it a little edgy.

Mary Smyth
Stylist
You can be sure no matter what the event, Mary has a eye for pulling together an outfit for any occasion.

Jodi Marcus
Stylist
Working at Lorain’s for Her Jodi enjoys assisting customers in their fashion selections. She is fun and creative and loves to pull together the perfect outfit.
During free time she travels, spends time with friends and family, and enjoys being outdoors.

Megan Coyne
Social Media
Megan is the fourth generation at Lorain’s For Her and is completely obsessed with all things fashion and community.
Whether she’s in the store chatting with customers or online sharing the latest looks, Megan loves bringing fresh style and energy to the boutique.
Offering These Collections & More
Alisha D
Anue Ligne
Alison Sheri
Clara S.
Cut Loose
Charlie B.
Christine Brampke
D.C. Designs
David Howell
Dolcezza
Dress Addict
Dupatta
Esqualo
Eleana Wang
Fenni
Fraas
Firefly Jewelry
Hatley
Habitat
Henriette Steffensen
I.C. Collection
Inoah
Isle
Jess & Jane
Kimono Clips
Kozan
Kavita
Krazy Larry
Lee Anderson
Lysee
Lior
Lulu B
Lost River
Lisette
Maruca
Metric Knits
Nikki Jones
Noen
Orly
Origin Jewelry
Oopera
OC Jewelry
Pacific Cotton
Parkhurst
Pilgrim Imports
Ravel
RS Eyewear
SnoSkins
Spanner
Sol & Selene
Soruka
Shannon Passero
St. Clair Designs
Skovhuus
Testimony
Tulip
Victoria
Vine Street
Wallaroo
White Stuff
Yest
Contact Us
Lorain’s For Her
East Towne Square
1515 West Mequon Road
Mequon, WI 53092
Phone: 262.241.7030
Email: Lorainsforher@live.com
Monday – Saturday | 10:30 a.m. – 4 p.m.
Sunday l 11am – 3pm
