Lorain’s For Her

Clothing & Accessories for the Modern Woman

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We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

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Uniqueness, comfort, and style are hallmarks of our lifestyle collections.

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Jewelry, handbags, scarves, and shawls complement our assortments.

Upcoming Events

Cocoa & Cardigans

Thursday November 13th, 10:30 AM – 7:00 PM

Kick off the holiday season in style at Hot Cocoa & Cardigans! This event marks the start of our Ladies Night Out Thursday series — a special lineup of extended-hours shopping events designed to bring warmth, charm, and a touch of boutique magic to your holiday season.

Join us for a full day of festive fun and cozy inspiration as we stay open late until 7 PM. Sip complimentary hot cocoa while you explore our newest collection of soft sweaters, chic cardigans, and effortless layered looks — all carefully curated for the season ahead.

Every purchase includes a thoughtful gift — a Hot Cocoa pouch wrapped with a candy cane and Lorain’s For Her logo card featuring our upcoming holiday events. It’s our way of sharing gratitude and holiday cheer with the community that continues to support small and shop local year after year.

So gather your friends and make an evening of it — enjoy the inviting atmosphere, the holiday treats, and the boutique experience that makes shopping at Lorain’s For Her so special.

East Towne Square’s Fall Market

Celebrate the beauty of the autumn season at East Towne Square’s Fall Market! This indoor market will feature an incredible lineup of local artisans and makers, each showcasing their handcrafted creations just in time for the holidays. Shoppers can explore a variety of unique gifts, home décor, art, jewelry, and seasonal treats — all while supporting small businesses in our community.

We’re especially excited that Jodi Marcus of Vintage Creations Art Jewelry, who also works right here at Lorain’s For Her and carries her stunning one-of-a-kind pieces in our store, will be set up just outside our boutique for the event! Stop by to meet Jodi, see her full collection of handmade jewelry, and find something truly special to wear or gift this season.

After visiting her booth, pop into Lorain’s For Her to shop our cozy fall fashion arrivals and accessories — the perfect way to complete your day at the market. Bring your friends and family, enjoy the festive atmosphere, and experience the magic of local artistry at East Towne Square’s Fall Market!

November 15th 11:00 am – 3:00 pm

Learn More About This Event Here

Snickerdoodles & Sweaters

Thursday, November 20 | 10:30 AM–7 PM

Join us for another cozy installment of our Ladies Night Out Thursday series — Snickerdoodles & Sweaters! Spend the day (and evening) surrounded by sweet holiday cheer as we stay open late for an extra touch of festive fun. Enjoy the comforting scent of freshly baked snickerdoodle cookies while you browse our newest collection of cozy sweaters and seasonal styles.

It’s the perfect way to treat yourself to a relaxed shopping experience before the busy holiday weekend. Bring a friend, grab a cookie, and enjoy the warm, welcoming atmosphere at Lorain’s For Her — where Thursday nights are made for a little laughter, community, and style.

Pink Friday

Friday, November 21 | 10:30 AM–4 PM

Join us for Pink Friday — a special day dedicated to celebrating women-owned and local small businesses! This event means so much to us as a women- and family-owned boutique that has been proudly serving our community for four generations. We’re excited to honor that legacy and the incredible women who continue to make small business thrive.

To celebrate, our team will be wearing pink and serving up fun pink treats throughout the day as we welcome our amazing shoppers. It’s the perfect opportunity to support local, shop small, and enjoy a cheerful day filled with community, connection, and gratitude. Stop in, say hello, and be part of something truly special at Lorain’s For Her.

Black Friday - The Small Business Way

Friday, November 28 | 10:30 AM–4 PM

Experience Black Friday the way small businesses do it — thoughtful, relaxed, and personal. At Lorain’s For Her, we believe in celebrating the spirit of the season without the chaos of the big-box rush. Our boutique will be filled with festive touches, curated holiday styles, and a few special surprises designed to make your shopping experience joyful and meaningful.

Join us for a day of connection and community as you find gifts you’ll feel good about giving. This Black Friday, shop local, support small, and see how much sweeter the holidays can be when you spend them with Lorain’s For Her.

Small Business Saturday

Saturday, November 29 | 10:30 AM–4 PM

Celebrate Small Business Saturday with us at Lorain’s For Her! As a women- and family-owned boutique proudly serving our community for four generations, this day holds special meaning for us. It’s a chance to say thank you to all who continue to support small, shop local, and choose personal, heartfelt shopping experiences over big-box bustle.

To show our appreciation, every in-store purchase on Small Business Saturday will include a free gift, as a token of our gratitude. Stop in, discover our curated holiday collections, and enjoy a relaxed, festive atmosphere filled with community spirit and seasonal joy.

Sugar & Sparkle

Thursday, December 4 | 10:30 AM–7 PM

Add a little shimmer to your holiday season during our Sugar & Sparkle event at Lorain’s For Her! Enjoy a full day of festive fun and extended evening shopping as you explore our holiday collection filled with cozy textures, sparkly styles, and cheerful accessories. The boutique will be glowing with seasonal décor, sweet treats, and a little extra sparkle in the air — the perfect setting to shop, mingle, and get inspired for the holidays.

Whether you stop in during the day or join us for our Ladies Night Out late-night hours, this event is all about celebrating the joy of the season with friends, fashion, and a touch of sparkle.

Snowflakes & Scarves

Thursday, December 11 | 10:30 AM–7 PM

Celebrate the beauty of winter at Lorain’s For Her during our Snowflakes & Scarves shopping event! Enjoy a relaxed day of shopping and extended evening hours filled with cozy winter vibes, warm cider, and freshly baked cookies. Discover our collection of soft scarves, wraps, and cold-weather favorites while taking in the festive décor and cheerful energy of the season.

Whether you’re updating your wardrobe or finding thoughtful gifts for loved ones, this event is the perfect reason to slow down, sip something warm, and enjoy a little holiday magic during our Ladies Night Out Thursday series.

Wrap & Relax

Thursday, December 18 | 10:30 AM–7 PM

Join us for Wrap & Relax, a festive holiday wrapping party at Lorain’s For Her! From 4 PM–7 PM, we’ll have a complimentary gift wrapping table set up right outside our boutique where guests can have their gifts beautifully wrapped for the holidays. In the spirit of giving, donations will be collected to benefit Children’s Hospital of Wisconsin, helping spread joy to families in need this season.

Inside the store, enjoy the cozy sounds of holiday music, the scent of baked treats, and a warm, cheerful shopping atmosphere all day long. It’s the perfect way to finish your holiday list while giving back to a wonderful cause — so stop by, wrap, relax, and celebrate the season with us!

Sequins & Spritzers

Sunday, December 28 | 10 AM–3 PM

End the year in style at Lorain’s For Her with our Sequins & Spritzers party — our final event of the year! Join us on a special Sunday for a sparkling day of fashion, fun, and festive cheer as we toast to the new year with refreshing mocktail spritzers and plenty of holiday sparkle.

Discover your perfect New Year’s Eve look with shimmering tops, glitzy accessories, and statement pieces that shine as bright as your celebrations ahead. It’s the perfect way to wrap up the holiday season — a little sparkle, a little sip, and a lot of style at Lorain’s For Her.

Our Story

Lorain’s For Her has been a fashion destination for women in the community for more than 65 years. Our story starts with MaryAnn Johnson, the boutique was built on a love for style, quality, and customer connection. Over four decades, MaryAnn created a trusted space where women could discover looks that made them feel confident and stylish.

Her daughter, Kay Newell, proudly carried on that vision and continues to lead Lorain’s today as the owner. Under Kay’s leadership, Lorain’s has remained true to its roots—offering classic looks with a touch of edge—while embracing the ever-changing world of fashion. The boutique has built a reputation for curating high-quality pieces, often made in the U.S.A. and Canada, that customers can wear season after season.

Today, Lorain’s is evolving once again with the addition of fourth-generation family member Megan Coyne, who brings a fresh perspective and passion for connecting with customers both in-store and online. Together with Jodi, Megan has joined Kay as part of the buying team, helping to elevate the store’s look and bring in exciting new brands that speak to today’s fashion-forward women.

Beyond clothing, Lorain’s For Her is about creating an experience. Located in East Towne Square Mall, we’re part of a vibrant collection of locally owned businesses—restaurants, salons, boutiques, and more—that make shopping and gathering with friends both easy and fun.

While fashion trends will always change, our mission remains the same: to serve women with style, quality, and a sense of community that has carried us through four generations and will continue for many more.

We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

Kay Newell

Owner, Lorain's for her

Our Team

Kay Newell

Owner

Lorain’s For Her has been in the fashion industry for over 50 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 25 years ago.

I have learned that you – my customers – prefer a classic look but like it a little edgy.

Mary Smyth

Stylist

Mary Smyth has been bringing her adventurous spirit to Lorain’s For Her for almost a decade. She enjoys the theater and dance, but also loves to unwind with a good mystery novel.

You can be sure no matter what the event, Mary has a eye for pulling together an outfit for any occasion.

Jodi Marcus

Stylist

Working at Lorain’s for Her Jodi enjoys assisting customers in their fashion selections. She is fun and creative and loves to pull together the perfect outfit.

During free time she travels, spends time with friends and family, and enjoys being outdoors.