(262) 241-7030 [email protected]

Lorain’s For Her

Clothing & Accessories for the Modern Woman

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We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

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Uniqueness, comfort, and style are hallmarks of our lifestyle collections.

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Jewelry, handbags, scarves, and shawls complement our assortments.

Upcoming Events

Closet Clean-Out

Clear out your closet for a great cause! Lorain’s For Her is hosting a Closet Clean-Out throughout October 2024. When you donate 3 or more pieces of clothing, you’ll receive a $15 off in-store gift certificate as a token of our appreciation.

We are collecting business professional women’s clothing, shoes, and accessories for the following organizations:

  • MSOE Career Closet: Business suits, pants, skirts, blouses, and dresses.
  • Water St. Boutique: Good-quality business casual clothing and dressier pieces for special occasions.
  • Milwaukee Women’s Center (Bottomless Closet Program): Lightly used business professional attire, shoes, belts, purses, and accessories. Please ensure items are no more than 5 years old and free of rips, stains, and shoulder pads.

Please note: We cannot accept socks, underwear, lingerie, workout clothes, or pajamas.

Drop off your donations at the store during business hours. Help us support these incredible organizations while refreshing your wardrobe! Learn more about each charity on our website.

Foxtoberfest

Join us on October 12th at Foxtoberfest at Foxtown Station! Lorain’s For Her will be a vendor from 11 a.m. to 4 p.m., offering a curated selection of our favorite in-store items. Stop by our booth for stylish apparel, accessories, and more—just in time to refresh your wardrobe for the season!

We can’t wait to be part of this fun event with food, beer, live music, vendors, and more. Enjoy the festive atmosphere and check out a small collection of what we offer at Lorain’s For Her. See you there!

October 12th

11 am – 4 pm

FREE

Halloween Extravaganza

Join us for East Towne Square’s Halloween Extravaganza! Indoor Treat-or-Treating for kids! Photos opportunities throughout the mall, plus decorating a mini pumpkin. Get your costumes ready and mark your calendars for a spooktacular good time!

Saturday, October 26th

11 am – 2 pm

FREE

Winter Market - East Towne Square

Join us for East Towne Square’s Winter Market pop-up shop with many talented local vendors.

Shop local and celebrate the holiday spirit with us.

There’s No Place Like Local for the Holidays! 🎁

Saturday, December 7th

10:30 am – 4 pm

FREE

Winter Market - Foxtown Station

Join us on December 7th at the Winter Market at Foxtown Station! Lorain’s For Her will be a vendor from 11 a.m. to 4 p.m., featuring a curated selection of our favorite in-store items. Stop by our booth for stylish apparel, accessories, and more—perfect for refreshing your wardrobe or finding holiday gifts!

We’re excited to be part of this festive event filled with food, live music, vendors, and holiday fun. Enjoy the seasonal atmosphere and check out a small collection of what Lorain’s For Her has to offer. See you there!

Saturday, December 7th

11 am – 4 pm

FREE

Our Story

Lorain’s For Her keeps you in style. Fashion is ever-changing and Lorain’s For Her has remained on top of the trends. Lorain’s For Her has been in the fashion industry for over 65 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 25 years ago. I have learned that you – my customers – prefer a classic look but like it a little edgy.

We pride ourselves on finding you fashions made in the U.S.A and Canada. We look for quality and great design so expect to find styles that will last you several seasons.

We help to make the shopping experience FUN !!! Being in East Towne Mall with two restaurants, beauty salon, SIP bar, jeweler, clothing and home accessories, all in an enclosed shopping mall makes gathering with friends to shop both easy and fun.

All the merchants in the mall are small, locally owned businesses. We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

Our Team

Kay Newell

Kay Newell

Owner

Lorain’s For Her has been in the fashion industry for over 50 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 25 years ago.

I have learned that you – my customers – prefer a classic look but like it a little edgy.

Mary Smyth

Mary Smyth

Stylist

Mary Smyth has been bringing her adventurous spirit to Lorain’s For Her for almost a decade. She enjoys the theater and dance, but also loves to unwind with a good mystery novel.

You can be sure no matter what the event, Mary has a eye for pulling together an outfit for any occasion.

Jodi Marcus

Jodi Marcus

Stylist

Working at Lorain’s for Her Jodi enjoys assisting customers in their fashion selections. She is fun and creative and loves to pull together the perfect outfit.

During free time she travels, spends time with friends and family, and enjoys being outdoors.

Megan Coyne

Megan Coyne

Social Media

Megan Coyne is seen through her videos and posts shared on social media and emails. She is a UW-Whitewater student and loves to create and share ideas.

Megan’s favorite thing is to be in store interacting with customers and learning more about the community.

Offering These Collections

Adore

Andria Lieu
Anue Ligne

Clara S.
Cut Loose
Charlie B.

Design Todays

Espe
F. H. Clothing
Fenni
Foxcroft

I.C. Collection
Icelandic
Isle
Jaskar
Karissa
Katherine Barclay
Kay Celine
Lee Anderson
Lysee
Lior

MarucaMona B

Mycra Pac
Nic and Zoe
Niche
Orly
Pacific Cotton
Parkhurst
Raffinalla

Ravel
Robert Kitchen
SnoSkins
Spanner
Sympli
Tabask
Tolani
Toni Debbellis
Tulip
Vistoria
Veeca

Contact Us

8 + 1 =

Lorain’s For Her

East Towne Square
1515 West Mequon Road
Mequon, WI 53092

Phone: 262.241.7030

Email: [email protected] 

Monday – Saturday | 11 a.m. – 4 p.m.

Sunday – By Appointment

Lorains For Her

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