Lorain’s For Her

– Elevated Style For Every Woman –

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We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

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Uniqueness, comfort, and style are hallmarks of our lifestyle collections.

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Jewelry, handbags, scarves, and shawls complement our assortments.

Upcoming Events

Spring Refresh Party

March 25th & 26th, 10:30am – 4pm

Join us at Lorain’s For Her for our Spring Refresh Party, happening March 25th & 26th from 10:30 AM to 4 PM. This two-day in-store event is the perfect opportunity to step into the new season with fresh style and a renewed wardrobe. We’ll be showcasing new spring arrivals from brands like Dolcezza, Lulu B, Cut Loose, and more—featuring lightweight fabrics, easy-to-wear silhouettes, and pieces perfect for spring break, upcoming trips, and everyday wear.

Enjoy sweet treats while you shop, take advantage of 20% off select Parkhurst and Cotton Country sweaters, and receive a special gift with purchase. Make it a full day out by grabbing lunch at Café 1505 and exploring neighboring shops like Abelle and Shop Privy, who will also be offering in-store specials. Gather your girlfriends and join us for a fun, relaxed shopping experience designed to help you refresh your wardrobe for the season ahead.

Closet Clean-Out

April 1st-30th 2026

It’s time to refresh your wardrobe and give back in a meaningful way with our annual Closet Clean-Out—one of our most popular events of the year at Lorain’s For Her. Throughout the month of April, we invite you to go through your closet and bring in gently loved pieces you no longer wear. This is the perfect opportunity to clear space for the new season while ensuring your items go on to make a difference in the lives of others within our community.

For every donation of 5 or more quality items, you’ll receive a $15 Lorain’s For Her in-store gift certificate (limit one per week). We are accepting women’s clothing, shoes, and accessories that are clean, in good condition, and ready to wear. From everyday casual pieces to business professional attire, your donations will help support three incredible local organizations: the MSOE Career Closet, Advocates of Ozaukee, and Family Sharing Ozaukee. Each organization serves women at different stages of life—whether preparing for job interviews, rebuilding after hardship, or simply in need of quality clothing.

We are especially looking for versatile, wearable pieces including tops, sweaters, dresses, pants, skirts, outerwear, shoes, handbags, and accessories. Business professional items are always in high demand, but we gladly accept good-quality casual pieces as well. Please note that we are unable to accept socks, underwear, lingerie, workout clothing, or pajamas, and all items should be free of stains, rips, and excessive wear.

Make it part of your spring routine—clean out your closet, bring in your donations during store hours, and enjoy a rewarding shopping experience while giving back. Closet Clean-Out is more than just an event—it’s a chance to support local women, strengthen our community, and step into the new season feeling refreshed, inspired, and connected.

Our Story

Lorain’s For Her has been a fashion destination for women in the community for more than 65 years. Our story starts with MaryAnn Johnson, the boutique was built on a love for style, quality, and customer connection. Over four decades, MaryAnn created a trusted space where women could discover looks that made them feel confident and stylish.

Her daughter, Kay Newell, proudly carried on that vision and continues to lead Lorain’s today as the owner. Under Kay’s leadership, Lorain’s has remained true to its roots—offering classic looks with a touch of edge—while embracing the ever-changing world of fashion. The boutique has built a reputation for curating high-quality pieces, often made in the U.S.A. and Canada, that customers can wear season after season.

Today, Lorain’s is evolving once again with the addition of fourth-generation family member Megan Coyne, who brings a fresh perspective and passion for connecting with customers both in-store and online. Together with Jodi, Megan has joined Kay as part of the buying team, helping to elevate the store’s look and bring in exciting new brands that speak to today’s fashion-forward women.

Beyond clothing, Lorain’s For Her is about creating an experience. Located in East Towne Square Mall, we’re part of a vibrant collection of locally owned businesses—restaurants, salons, boutiques, and more—that make shopping and gathering with friends both easy and fun.

While fashion trends will always change, our mission remains the same: to serve women with style, quality, and a sense of community that has carried us through four generations and will continue for many more.

We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

Kay Newell

Owner, Lorain's for her

Our Team

Kay Newell

Owner

Lorain’s For Her has been in the fashion industry for over 50 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 25 years ago.

I have learned that you – my customers – prefer a classic look but like it a little edgy.

Mary Smyth

Stylist

Mary Smyth has been bringing her adventurous spirit to Lorain’s For Her for almost a decade. She enjoys the theater and dance, but also loves to unwind with a good mystery novel.

You can be sure no matter what the event, Mary has a eye for pulling together an outfit for any occasion.

Jodi Marcus

Stylist

Working at Lorain’s for Her Jodi enjoys assisting customers in their fashion selections. She is fun and creative and loves to pull together the perfect outfit.

During free time she travels, spends time with friends and family, and enjoys being outdoors.