Lorain’s For Her

Clothing & Accessories for the Modern Woman

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We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

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Uniqueness, comfort, and style are hallmarks of our lifestyle collections.

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Jewelry, handbags, scarves, and shawls complement our assortments.

Upcoming Events

Closet Clean Out

Join us in making a difference through our Closet Clean-Out initiative! Donate your gently used professional women’s clothing and accessories to support multiple organizations that are helping women in our community.

When you donate five or more quality items, you’ll receive a $15 in-store gift certificate as our thank you (limit one per week). Your donations directly benefit organizations like Advocates of Ozaukee, MSOE Career Closet, and Milwaukee Women’s Center’s Bottomless Closet Program.

We’re primarily seeking business and casual clothing, accessories, footwear, and sports team apparel. All items should be in excellent condition—no rips, stains, tears, or items over five years old.

This program runs through April 2025. Bring your donations to our store during regular business hours, and we’ll ensure they reach those who need them most.

Learn more about our partner organizations and your donations’ impact on our community.

35 Years of Gratitude

East Towne Square Mall is celebrating 35 wonderful years of serving our community, and we’re excited to participate in this special mall-wide event on Saturday, May 3rd, 2025, from 10 a.m. to 4 p.m.

The celebration will transform the entire mall into a festival of appreciation, with all shops joining together to express gratitude to our loyal customers. Throughout the day, visitors can enjoy complimentary refreshments, sweet treats, and exciting surprises at participating stores throughout East Towne Square. The mall will be filled with the sounds of live music as Midnight Train performs from 12:30 p.m. to 3:30 p.m., creating a festive atmosphere for this milestone anniversary.

Our store will exclusively feature special promotions for this celebration day. We’re finalizing the details of these anniversary offers and will announce them in the coming weeks.

Follow our social media and check our website for updates on the exciting promotions we’ll offer for this mall-wide celebration.

We invite you to mark your calendars and join us for this significant occasion as East Towne Square celebrates 35 years of community connection and service. It’s our way of saying thank you for your continued support through the years!

Pop Up Shopping at Alexian Village

Join us for a special pop-up shopping experience as Lorain’s For Her brings our boutique collection to Alexian Village on Thursday, May 8th, 2025, from 1PM to 4PM. This exclusive event is open to both Alexian Village residents and the public, providing everyone an opportunity to explore our stylish selections in a convenient and welcoming setting.

Just in time for Mother’s Day, this pop-up shop offers the perfect chance to find a thoughtful gift for the special women in your life or to treat yourself to something new. Browse our carefully curated collection featuring the latest fashion accessories, charming gift items, and seasonal favorites that Lorain’s For Her is known for.

The event coincides with other Mother’s Day activities at Alexian Village, making it an ideal opportunity to enjoy a delightful afternoon of shopping and celebration. Take part in the festive atmosphere while discovering unique items that capture the spirit of spring and the essence of Mother’s Day.

We look forward to welcoming both Alexian Village residents and community members to this special shopping experience at 9301 N 76th St, Milwaukee, WI 53223. Join us for an afternoon of shopping, socializing, and celebrating the mothers and special women in our lives!

April 1st – 30th 2025

Learn More About MSOE Career Closet Here

Learn More About Advocates of Ozaukee Here

Our Story

Lorain’s For Her keeps you in style. Fashion is ever-changing and Lorain’s For Her has remained on top of the trends. Lorain’s For Her has been in the fashion industry for over 65 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 35 years ago. I have learned that you – my customers – prefer a classic look but like it a little edgy.

We pride ourselves on finding you fashions made in the U.S.A and Canada. We look for quality and great design so expect to find styles that will last you several seasons.

We help to make the shopping experience FUN !!! Being in East Towne Mall with two restaurants, beauty salon, SIP bar, jeweler, clothing and home accessories, all in an enclosed shopping mall makes gathering with friends to shop both easy and fun.

All the merchants in the mall are small, locally owned businesses. We don’t just talk the talk, we truly walk the walk when we join the Shop Small – Shop Local movement.

Our Team

Kay Newell

Owner

Lorain’s For Her has been in the fashion industry for over 50 years, originally ran by my mother – MaryAnn Johnson – for 40 years and then joined by myself – Kay Newell – over 25 years ago.

I have learned that you – my customers – prefer a classic look but like it a little edgy.

Mary Smyth

Stylist

Mary Smyth has been bringing her adventurous spirit to Lorain’s For Her for almost a decade. She enjoys the theater and dance, but also loves to unwind with a good mystery novel.

You can be sure no matter what the event, Mary has a eye for pulling together an outfit for any occasion.

Jodi Marcus

Stylist

Working at Lorain’s for Her Jodi enjoys assisting customers in their fashion selections. She is fun and creative and loves to pull together the perfect outfit.

During free time she travels, spends time with friends and family, and enjoys being outdoors.

Megan Coyne

Social Media

Megan Coyne is seen through her videos and posts shared on social media and emails. She is a UW-Whitewater student and loves to create and share ideas.

Megan’s favorite thing is to be in store interacting with customers and learning more about the community.